• Across the plains: Building a strategy for 2025

    This regular feature provides an update of crop growing conditions from several farmers, along with happenings across the farm to ensure overall quality of their [...]

  • Going global: NSM director at home anywhere he roams

    Explorer or farmer? Northern Soy Marketing (NSM) Director Mike McCranie wears both hats.  “Before I was married, I backpacked the world every winter,” McCranie said. [...]

  • The name of the soy quality game

    Lysine is the name of the soy quality game.  Since its inception, Northern Soy Marketing (NSM) has touted the nutritional value of northern-grown soy. A [...]

  • NSM hosts 2024 Crop Tour

     Not everyone could look at a five-gallon bucket of northern-grown soybeans and be starstruck. But during Northern Soy Marketing’s (NSM) 2024 Crop Tour, participants – [...]

  • Back to basics: Patrick O’Leary finds value in global relationships

    It’s a good thing Patrick O’Leary used to be a chiropractor. Between the thousands of miles he racks up every year promoting northern-grown soybeans and [...]

  • NSM director grows, gains through service to soy

    There are nearly 750 miles between New York and Wisconsin. For Northern Soy Marketing (NSM) Secretary/Treasurer Nancy Kavazanjian, those 750 miles tell quite the story.  [...]